Jenilee Steyn's profile

Pastime Brand Identity

Brand Identity Book
This was a project where we had to think about our fears and create personalities for them. I have a fear of Time Passing, and therefor I have chosen to make it into a watchmaker. After that we had to create an entire brand identity around this personification. We had to choose the colour palette, the name of the brand, and we had to design the logo.  This is the Brand Book that I compiled for Pastime. 
Pastime Brand Identity
Published:

Pastime Brand Identity

Published: